Streamlining Pro Resources: UX for Lowe's Pro Credit & Benefits Experience

PROJECT OVERVIEW

Lowe's Home Improvement, a top retailer for homeowners and contractors, aimed to enhance the Pro credit card application and benefits experience. I led the UX design for the application flow, researched Pro user needs, and created a mobile-first benefits experience. The project focused on delivering a seamless, intuitive, and valuable experience for Pros while improving accessibility on web and mobile platforms.

Outcome

This project provided me with valuable experience in designing complex financial applications, driving engagement with loyalty programs, and collaborating with a cross-functional team to deliver a seamless user experience. By focusing on user needs and employing a data-driven design approach, I helped Lowe's create a more valuable and rewarding experience for its Pro customers, driving business growth and strengthening customer loyalty.